Thread work for WRG
Thread have been commissioned by WRG to develop the stunning opening launch of one of the biggest pioneering projects in the world, to get a sneak preview click here
Marketing Communications
that creates the difference
The power of
bright ideas
Connecting the Thread
26 years
37 Awards
Top global brands
Knowledge is a
wonderful thing
Comprehensive
thinking
Even on
Tea Breaks
Planning your
every move
Innovation that stands
out from the crowd
Effective, sustainable solutions
Marketing Communications is at the heart of what we do, day in day out. We believe in powerful communications solutions that make a difference, that go beyond the ordinary, that can transform, inspire, move, educate and change behaviours and ultimately, deliver real strategic impact.
This power can be accessed by our clients whenever they need it. In specialist arenas and regional or local campaigns, in the corporates, on the shop floors of the retail channel, in the minds of analysts and the hearts of consumers everywhere.
We help brands build, reposition, revitalise and communicate. We do this through a smart mix of strategic insight, creativity and technical expertise. And we’ve done it for nearly 20 years, for some of the biggest names around the world.
Whatever the marketing problem, our philosophy remains the same. We get under the skin of your business before we do anything. We get to the very core of your brand, develop propositions and products and then take them to market in ways that truly engage your customers.
Our approach is to fully understand all the elements that determine success – both external and within. We know that all businesses are different. So we embrace your unique context and challenges to develop truly bespoke solutions.
We gather and analyse all relevant information before applying incisive strategy. This we then creatively distil into distinctive and memorable communication.
Our skill lies in developing the strategic thread which we then weave into everything you say.
Thread offers a global network of high calibre professionals. Over the past couple of decades we’ve honed great methodology into our unique Thread thinking and process. Our experience ensures that we get it right first time.
In recent years we’ve won awards across many disciplines and supported brands that have earned over £3.7 billion.
Trends, market shifts and breaking news are in constant flux in the business world. With so many information sources, keeping abreast of the essentials can be tricky.
Using Thread technology we run you through a series of programmes and create your unique project terrain map. We feed your key information into a central repository, which can then be accessed across all your brand projects.
By building and centralising insight from each job we spread key learning across different departments within large and often disconnected organisations. We become the common thread of knowledge and insight.
In our innovative approach to answering a brief, we assess your business needs from strategic and tactical planning right the way through to the customer experience.
This process will give you a comprehensive set of thinking and provide the building blocks of a compelling and innovative range of ideas.
Creativity is always at the heart of everything we do. It doesn't just capture the interest of your audience; it defines the level of intellect, passion and commitment from your brand, all of which contributes to the customer’s desire to engage with you.
No matter what the challenge we always aspire to design award-winning work that makes a difference.
Our dedicated team of strategic specialists will use our unique Thread process to constructively challenge your current thinking. All our Directors are experts in defining true value propositions as well as go to market strategies and value base selling.
Our holistic approach allows us to examine the bigger picture and apply innovation across all segments of the business. But this is not just about being different. It’s about pioneering new ways to engage target audiences and maximise project effectiveness, an area where we’re renowned as thought leaders in our industry.
The result - we connect Employees, Channel Partners through to a stimulated customer experience.
Return on investment is a much over-used phrase. Often there’s little or no substance to support extravagant claims. We focus on solutions that communicate, educate and motivate and that, most critically, we can measure for effectiveness.
Because our solutions also aim to provide 20% increase in efficiencies, they regularly transform how our clients deliver to their marketing and communication.
So we don’t just help win business, we help define your proposition and how you take it to market. By addressing the bigger picture we help deliver long-term efficiency and effectiveness across your organisation.